A Day at the Derby

In honor of the 10th Annual Celebration, a more luxurious invitation was developed. Assistance from newly available Generative AI programs led to bespoke imagery and iconography that would otherwise have not been possible without great expense.

To codify the traditions built over the past decade, the Brochure included brief sections that detailed entirely fictional histories, as well as a dress code to commemorate the year's special place in history.

Brochures were distributed in custom printed envelopes to enhance the feeling of luxury.

The Derby sub-theming was meant to signify an air of luxury and tradition, as well as to celebrate one Forum Member’s success in equestrian investment. Replica Derby tickets were issued and attached to the Brochure in the large white area.

Individual tickets were personalized with Goat-Themed images, Ticket Numbers, and fonts to match each member’s personality, interests, and participation history. Each ticket serves as both an assignment and as a historical document, a memento for not only the 10th Annual Festivus Celebration but also for their continued participation in a decade-long tradition.