An Opportunity Arises

As the COVID-19 Pandemic era neared its end, a major topic of discussion formed around the newly developed MRNA Vaccine technology.

Using the same creative principles as the previous year, the Vaccine Package was intended to look as authentic to real materials as possible. Using the CDC’s publicly available stylesheet, a faux Vaccination Card was developed, complete with edited logos and parody disclaimers

The hysteria surrounding Vaccines proved ample fodder for the creative process, and the concept for the most ridiculous vaccine possible was easily developed.

Ketchup.png
Front Sticker.png
Mustard.png
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Making it Real

Great care was taken to imitate Heinz’s aesthetic style, from font choice to slogans. The above stickers were attached to the physical “vaccines”, oral syringes loaded with Ketchup and Mustard.

Digital "handwriting" imitation fonts were considered for legibility, but it was ultimately decided that sloppier handwriting was both more authentic and funnier.

Digital "handwriting" imitation fonts were considered for legibility, but it was ultimately decided that sloppier handwriting was both more authentic and funnier.

CDC Vax Card Back.jpg
A Trifold Informational Brochure was created to build the fictional narrative of the edible vaccine as well as to incorporate Heinz branding and slogans into the invitation.

A Trifold Informational Brochure was created to build the fictional narrative of the edible vaccine as well as to incorporate Heinz branding and slogans into the invitation.

Copy and images were selected to enhance the parody aspect as well as to drive home the corporate pharmaceutical aesthetic. Slight edits to color were made to some images.

Copy and images were selected to enhance the parody aspect as well as to drive home the corporate pharmaceutical aesthetic. Slight edits to color were made to some images.